Strategic Alliance: WTC Melbourne × 360 Media × AusAsia GoGlobal Expo

The Vision We are creating a complete end-to-end ecosystem: “Content Reach — Offline Experience — Business Networking — Long-term Operations.” This initiative is designed to help brands establish a local presence in Melbourne and expand into global markets by bridging the gap between digital content and tangible business results.

Why This Matters?

Boosting Employment: Content is productivity. We offer pathways for creators and influencers to secure internships, employment, and entrepreneurial opportunities with leading Australian and Chinese enterprises.

Multicultural Connectivity: We act as a bridge between Australia, China, and Southeast Asia, synchronizing voices across languages to maximize international conversion rates.

Platform Empowerment (WTC): We connect the dots. From online exposure to offline product displays and tasting events at the WTC, we channel social traffic into real business transactions.

A Synergistic Loop: Combining 360 Media’s AI toolchain + Poly Au’s exhibition expertise + WTC’s premium venue and business network.

Why Now?

  • Trust as Currency: Authentic recommendations based on real experiences are driving modern consumption decisions.
  • Short Video Efficiency: The most effective medium to capture attention and target the right audience with low acquisition costs.
  • AI Enablement: Smarter creation with AI-assisted scripting, faster editing, audience insights, and data-driven distribution.

At WTC, we turn “Views” into “Value”. We integrate Content, Short Video, and AI with offline exhibitions and business matching to create a sustainable business cycle.

Our Core Pillars

1. Regional Hub Leveraging Melbourne as the central hub to radiate influence across the Chinese and Southeast Asian markets.

2. WTC Platform Advantage: Direct-to-Consumer

  • Offline Scenarios: Utilizing the WTC Clubhouse, display areas, tasting stations, and roadshow zones as an all-in-one venue for content creation and customer conversion.
  • Business Resources: Direct access to chambers of commerce and corporate communities for genuine B2B matchmaking.
  • Long-term Growth: Providing office spaces and value-added services to help brands build lasting assets.
  • In short: Content is seen at WTC, products are experienced at WTC, and partnerships are sealed at WTC.

3. The Tripartite Ecosystem

  • 360 Media: Efficiency and revenue growth through an AI toolchain covering topics, scripting, editing, subtitling, distribution, and data feedback.
  • Aus-Asia GoGlobal Expo: Aggregating merchants and booths from various provinces to support ongoing exhibitions.
  • WTC : Offering office space and a community ecosystem to provide continuous scenarios for tenancy, events, and investment promotion.

4. Career Pathways: Creator to Professional We view “Influencer” as a legitimate career path.

Project Matching: Co-creating short videos/livestreams with brands and exchanging creative work for career opportunities.

The Path: Creator → Influencer → Internship/Employment/Startup (Host, Editor, Photographer, Operations, MCN Management).

The Bootcamp: Methodology + Practical Review + Mentor Feedback, covering the full process from creation to monetization.

Who Can Join?

Who Can Join?

Zero Threshold: Open to individuals, teams, students, and industry practitioners.

Target Sectors:

  • Consumer Goods & FMCG
  • Food & Beverage
  • Tourism & Destination Marketing
  • Education & Study Abroad
  • Lifestyle & Home
  • Beauty & Personal Care
  • Tech & Digital

Commitment: A 10-month deep collaboration period (via self-nomination or selection + matching).

How to Apply

Please submit your basic profile along with links to your representative works or social media accounts.

Apply Now at: do360.com

About WTC

Located on the banks of the Yarra and within walking distance of the Melbourne Convention & Exhibition Centre and the Southern Cross transport hub, WTC Melbourne offers premium office leasing at its core, complemented by flexible, multi-purpose business event spaces. We provide a professional stage for investor roadshows, product launches, and cross-border business matchmaking. Beyond workspace, WTC is a gathering place for innovation and collaboration.

WTC Melbourne
For leasing and event enquiries, contact us directly ↓

Phone: +61 439 819 653

Email: udmadmin@udmau.com