Date: November 2nd, 2024

Location: AusAsia Goglobal Expo Centre, WTC Melbourne

On November 2nd, the 2nd Victorian Commercial Investment & Innovation Expo (VCIIE) and Industry Development Forum was successfully held at the AusAsia Goglobal Expo Centre.

Jointly hosted by the Australasian Business Development Association, Aus-Asia Media, and World Trade Centre (WTC) Melbourne, this prestigious event brought together political leaders, business elites, and academic experts to focus on technological innovation, investment opportunities, and the future of Sino-Australian economic cooperation.

Distinguished Leaders Unite for Collaboration

The opening ceremony welcomed a lineup of distinguished guests, including Mr. Fang Xinwen, Consul General of the P.R.C in Melbourne; Hon. Tim Wilson MP, Federal Member for Goldstein; and Mr. Richard Welch MP, Shadow Minister for Employment, Industry and Innovation.

Ms. Angela Liu, General Manager of WTC Melbourne, and Ms. Qin Fanming, Chair of VCIIE, joined the VIPs for the ribbon-cutting ceremony to officially launch the event. Guests highly praised the expo for its role as a vital bridge in promoting cross-border business exchange and technological innovation.

Industry Forum: Insights into the Future

Running concurrently with the expo, the Industry Development Forum facilitated deep dialogue centered on the theme of “Innovation-Driven Development and Industrial Win-Win.” Key highlights included:

Healthcare & Aged Care: Experts also shared forward-looking insights on new policies for in-home support.

Invest Victoria: Mr. Yang Zhining, Director of Greater China & New Zealand at Invest Victoria, provided a detailed analysis of Victoria’s latest China strategy and the current investment outlook.

AI & Education: Dr. Xiang Wei, a Distinguished Professor from La Trobe University, delivered a keynote on “New Quality Productive Forces: AI Bridging Academia, Industry, and Capital,” exploring how AI is reshaping industrial structures.

Smart Hospitality: Mr. Zheng Yutang, President of the Australian Chinese Restaurateurs Association, shared innovative practices and future prospects regarding the application of AI commercial kitchen appliances in the catering industry.

A Fusion of Technology and Culture

The exhibition floor was a showcase of innovation across nine key sectors, including AI technology, new energy, and medical wellness. Cutting-edge products, such as AI robot dogs and smart glasses, became the focal point of the event.

Beyond technology, the event featured a unique blend of cultural experiences. Interactive zones for Zen Tea ceremonies, Traditional Chinese Medicine (TCM) consultations, and a multi-national food tasting area added a rich cultural dimension to the business exchanges.

Looking Ahead

The resounding success of the 2nd VCIIE was not only a grand display of technology and commerce but also a meeting of minds regarding Sino-Australian economic cooperation.

As a co-host and the venue provider, WTC is honoured to have witnessed this milestone. While the opening event has concluded, the dialogue and cooperation ignited here have only just begun. WTC Melbourne remains committed to building a world-class platform for high-end business, and we look forward to working with more partners to write the next chapter in international trade and innovation.

About WTC

Located on the banks of the Yarra and within walking distance of the Melbourne Convention & Exhibition Centre and the Southern Cross transport hub, WTC Melbourne offers premium office leasing at its core, complemented by flexible, multi-purpose business event spaces. We provide a professional stage for investor roadshows, product launches, and cross-border business matchmaking. Beyond workspace, WTC is a gathering place for innovation and collaboration.

WTC Melbourne
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